Riverdance Rebrand

Brand Identity, 2020

During my studies in Germany, I was tasked to redesign a logo of an existing company and create a brand identity around it. I did the redesign for the known dance show Riverdance. The original logo was outdated with its traditional theatrical look. In my work, I wanted to add a more modern twist to it and to make it more dynamic. I used the various shades of blue, which was an important part of the old identity, but also it represents a river and movement. In the corporate identity, there is two-three logo versions that can be used throughout the whole brand identity.