Lemon Cafe

Branding, 2021

Say hello to the lemon cafe! Place where there is pink lemonade sold 24/7.

As a kid, I used to play with my sister in pretend businesses. We used to sell lemonade to my parents and grandparents outside of my house. I created this branding, by thinking back to when I was young, and trying to imagine the logo of a professional lemonade cafe. Why not turn a regular cafe into a lemonade cafe, where instead of coffee and tea, you can purchase only lemonade and lemonade-based drinks?

The logo design is a mix of colours: yellow, navy, and a few different shades of pink. For the logo, I used the typeface Avenir and Helvetica Neue. All letters are lowercase and the hierarchy is differentiated based on letter thickness and colours. Letter o is a different colour ( yellow) to make it stand out from the rest. It is supposed to represent the bubbles in the lemonade. We also have a lemon shape in the back. Although the shape resembles a lemon, the colour of the lemon is pink = pink lemonade.